Wednesday, January 7, 2015

Is Monday the New Saturday? Weeknight Weddings Are a New Hollywood Trend

Did newlyweds Cameron Diaz andBenji Madden jump on a newweekday wedding trend?
Party rental trucks, flowers and a tent arrived Monday at the couple's Los Angeles home, where the Annie star, 42, married the Good Charlotte front man, 35, in an intimate ceremony.
Instead of holding their star-studded nuptials – guests included Drew Barrymore, Joel Madden and Gwyneth Paltrow – on a more traditional weekend night, the actress and her rocker husband opted for a late Monday evening affair, and stocked the weekend full of pre-wedding celebrations.
The newlyweds are not the only Hollywood couple to opt for a Monday wedding.
Scandal star Kerry Washington wed San Francisco 49ers cornerback Nnamdi Asomugha on Monday, June 24, 2013, in an under-wraps Idaho wedding.
And dashing British groom Eddie Redmayne – a Golden Globes and Screen Actors Guild awards nominee for The Theory of Everything – tied the knot on Monday Dec. 15, with fiancĂ©e Hannah Bagshawe in England.
So, what's the appeal of Monday matrimony?
Weeknight Weddings Are Becoming a New Hollywood Trend
Buzzy's star Ashley Tisdale said her marriage to Christopher French was scheduled for Monday, Sept. 8, in order to surprise fans and signify a special anniversary.
"The 8th was our anniversary, so I wanted to land on an 8th, and [thankfully] it landed on a Monday in September," she explained on On Air With Ryan Seacrest.
Abby Larson, the founder and editor of Style Me Pretty, a popular wedding resource, sees these star decisions as part of a larger bridal trend: the "off-day" wedding.
According to Larson, cost is the primary reason brides (celeb or civilian!) might go for an off-day wedding – think Thursday, Friday, Sunday morning, or yes, Monday.
"Venues never have trouble booking up the weekend at peak times, but they often need to book those days surrounding the weekend as well, so they offer great price reductions," she said. "But it doesn't stop with the venue – many other vendors from cake designers to florists and bands often offer much lower rates than peak days and times."
And just how low can prices go on a Monday? Larson has seen a venue book for half the price.
Even so, celebrations guru Darcy Miller, the editorial director of Martha Stewart Weddings, admits that most weddings are still happening on weekends.
"But, weddings today can be unconventional and out-of-the-box," she says. "People want their weddings to be highly personal and unique, so many are looking to get married in unusual places and on uncommon dates," including holidays like New Year's Day.
Setting cost aside, "some couples get married during the week because it is more low-key and takes the pressure off," says Miller. "This is especially true of celebrities who are often looking to keep their wedding out of the public eye."
Another reason for an off-day wedding could just be to keep the party going. "You can force your guests' vacation hand a bit, extending the celebration for one extra day," explains Larson. "For those willing to travel, they can also find less expensive options from hotels to flights and rental cars."

No matter the reason, don't rule out taking your wedding into the weekday. "Now that celebs are tying the knot on off days," Larson says. "They are giving permission of sorts to brides everywhere to buck that Saturday tradition!"

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