At each venue, the film crew rushes in and sets up a massive white backdrop, as guests stare with puzzled curiosity. Once the band – in mid-performance – is revealed, the couples' reactions range from deer-in-headlights shock to hyperventilating glee.
"It was an out of body experience," Levine says of the shoot in a press release. "I had no idea I would be affected by the overwhelming reactions we received from the couples and guests. Being able to create an unforgettable experience for several people was the highlight of it all."
Dobkin, an "old friend" of the singer's, says the duo had been planning to collaborate for over a decade. "It was one of the great experiences of my career making the 'Sugar' video with Adam and the boys," he says. "Literally lightning in a bottle." The video will make its TV debut Saturday, January 17th at 9 a.m. on VH1's Top 20 Countdown.
"Sugar" is the third single from Maroon 5's fifth LP, 2014's V, following "Maps" and "Animals" – the latter of which ranked at Number 32 on Rolling Stone's 50 Best Songs of 2014 list. Meanwhile, V came in at Number 4 on our list of the year's 20 Best Pop Albums.
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